German luxury carmaker Porsche once promised a "long-term" experience for holders of its Ethereum-based 911 NFTs. But that "long term" turned out to be shorter than the warranty support Toyota offers some owners in the UK.
- Three years after Porsche launched the NFT collection, the company-run community around it is shutting down.
- In an Oct. 1 post on the project's official X account, Porsche said it was ending its web3 project and PIONΞERS CIRCLE, the private community created for holders of those NFTs.
Today, we are announcing the conclusion of the Porsche Web3 project and PIONΞERS CIRCLE.
— PORSCHΞ (@eth_porsche) October 1, 2026
What began as an exploration of new ways to connect the Porsche spirit with the digital world evolved into much more than a technology initiative. Over the past years, the PIONΞERS CIRCLE…
- Its Discord will become a read-only archive, while the @eth_porsche account on X will no longer be actively updated.
- Porsche didn't give a specific reason for ending the project.
Porsche said it was in for the long term
Porsche launched the collection in January 2023, initially planning to sell 7,500 digital versions of its 911 at 0.911 ETH each.
But the launch stumbled almost immediately. Porsche stopped the mint early after criticism over the price and utility, leaving just roughly 2,360 NFTs in circulation. And yet, the Stuttgart-Zuffenhausen-headquartered company kept building around the holders who stayed.
On its own website, Porsche described community as being "at the heart" of the project and said its ultimate goal was to offer experiences "over the long-term to each NFT holder." Deputy CEO Lutz Meschke went further, saying Porsche's Web3 "commitment is long-term."
Lutz Meschke
Those experiences eventually included merchandise and real-world events, including track days and a dinner inside the Porsche Museum.
Porsche's NFT terms said additional functions, including access to events, virtual experiences and merchandise, could be offered, but Porsche could decide "in their sole discretion" whether to provide them at all.
Porsche says holders will keep their NFTs and the tokens will continue to exist on-chain.
But trading had already slowed sharply. OpenSea data shows just around $20 million in lifetime volume, compared with only about $38,000 over the past year and roughly $2,900 in the past month.
- The Coinformer reached out to Porsche for comments and will update the story if the company responds.