Americans trust Polymarket more than Coinbase, Uber and Bank of America

Americans gave Polymarket, a platform where users bet on real-world events, a higher reputation score than banking giant Bank of America, showing how prediction market platforms are gaining trust against older regulated institutions.

Polymarket ranked No. 45 in the 2026 Axios Harris Poll 100, ahead of Verizon, Ford, Target, Uber, Disney, Bank of America, and Coinbase, according to the 2026 Axios Harris Poll 100, which measured the reputation of the 100 companies most visible to Americans.

Robinhood, the trading app that also offers prediction market access through Polymarket's rival Kalshi, ranked No. 42, while DraftKings, one of the biggest U.S. sportsbooks, ranked No. 66.

Chart ranking Polymarket among others top 100 U.S. companies. Source: The 2026 Axios Harris Poll 100

Polymarket's trust score was 73.9 out of 100, which Axios said counts as "good" under the Harris rating system. Robinhood scored 76.4, rated "very good," while DraftKings scored 70, also in the "good" range.

• Coinbase, the largest U.S. crypto exchange, ranked No. 54 with a score of 74.5, below both Robinhood and Polymarket but above Goldman Sachs, Ford, DraftKings, Disney, Bank of America and Wells Fargo.
• The list was led by Chewy, the online pet retailer, which ranked No. 1 with a score of 82.5, while American ultra-low-cost carrier Spirit Airlines ranked last at No. 100 with a score of 59.4.

How the poll was run

Axios and Harris Poll built the ranking through a three-step process. First, they surveyed 6,226 U.S. adults from Dec. 15 to Dec. 22, 2025, asking which companies had the best and worst reputations. That created the list of the 100 most visible companies.

A second survey, conducted from Feb. 13 to March 3 among 18,523 U.S. adults, asked respondents to rate companies they already knew across reputation categories. Each company's final score was based on at least 325 respondents, weighted to reflect the U.S. adult population.

Axios and Harris also ran two separate contextual surveys in April and May, with 2,028 and 2,148 U.S. adults, to explain broader attitudes behind the ranking. Those waves had a sampling precision of 2.5 percentage points at a 95% confidence level.

Why risky platforms are scoring well

Axios tied the trust in Polymarket, Robinhood and DraftKings to a broader wealth anxiety among younger Americans. Harris found that 64% of Gen Z and millennials say the only realistic way to build significant wealth is through "alternative methods" such as crypto, gambling or retail stocks.

A March AIBM and Ipsos poll found that Americans who had heard of prediction markets viewed buying event contracts as closer to gambling than investing by 61% to 8%.

The same survey also found that 91% of Americans viewed prediction markets as financially risky, roughly in line with sports betting.

Women trusted them more than men

One of the stranger splits in the Axios report was gender. Women gave higher trust scores to Polymarket and DraftKings than men did.

Polymarket scored 79.7 among women and 73.8 among men. DraftKings scored 74.5 among women and 71.9 among men. Harris told Axios that young men may be "realizing itʼs costing them both money and friendships," describing the gap as one that reflects "who's been burned."

Jonathan Cohen, policy lead at the American Institute for Boys and Men, told Axios that sports-gambling harms are concentrated among younger men and that prediction markets are "the new frontier" in that debate.